New Years Resolutions

One thing I have always enjoyed is setting goals.  These work for companies as well as people.   New Years is a perfect time to do this.

When I was running my company, we would always set 4-5 goals or resolutions.  We would publicize them throughout the company.  We would break them down into smaller goals.  And we would report on our progress weekly.

Now, I am encouraging all of our investee companies to do this.  An example might be American Health Journal (American Health Journal is a site with a video library of Doctor interviews on everything from Psoriasis to Asthma to Depression etc.) goals:

1 – Have first page Google for 500 videos by June 1.

2 – Have 5,000 videos posted by April 1

3 – Sign one partnership by February first with a leader in internet health.

4 – Post 3 articles per day to go with the videos

etc.

We try to go with SMART goals.  Specific, Measurable, Attainable, Realistic and Timed.   Weekly reporting keeps them front and center.  Breaking them down allows each part of the company to contribute.  And breaking them down makes them seem less daunting.   And from this comes action plans which help really get things done.

We tend to overestimate what we can accomplish in a day and underestimate what we can accomplish in a year.  Having goals can keep us on track to achieving what we want to.

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