News At Canrock
One of our partners, Jim Estill, spoke at Tedx. The following is a video or his presentation.
Venture funds like Canrock invest in companies but we also need to have those companies sell to crystalize gains. So one of the goals for venture funds is to have exits. One of our investments, Incentivibe sold to Rebellion Media. This was definitely an early exit. Our hold time on this investment was less than a year. Thanks to the entrepreneurs, Adeel and Abdul who executed well on their plan and had a successful exit!
One of our investee companies – SEO Pledge continues to impress us. Their business is getting people on the first page of Google or in the case of bad search results, getting bad results off the first page.
One thing we like about them is they are synergistic with almost every company we invest in. We do not control our companies but we suggest they talk to each other and offer “family pricing”.
SEO Pledge also manages a number of their own properties. Since much of SEO Pledge’s time is billed to clients, one best practice in consulting firms is to fill any extra time with product development. In this case they manage properties. One property they manage is How to Get Rid of Stuff.
This site is about how to get rid of anything. Most traffic is search traffic so first page Google is key. The source of revenue for the site is advertising so this experience also helps SEO Pledge.
For example. The site has articles on How to get rid of indigestion or bloating. Or how to get rid of allergies (seems a lot of people have this issue).
People also arrive here when they Google how to get rid of pests. For example – how to get rid of mites or how to get rid of moths.
And there are lots of articles about the household. Like how to get rid of tree stumps or how to get rid of musty smell in carpet.
And then there are the just plain funny topics like how to get rid of Christmas cards or friends (as if you can have too many friends).
With SEO Pledge, we like the synergy. We like the business acumen.